Developing Merchandising and Marketing campaigns (VM and Digital) for Microsoft US Retail Team across multiple categories: Windows, Xbox, Surface, Office, and PC Accessories.
Creating Digital Marketing assets: (web banners, UI assets, product photography, email marketing,) as well as In-store VM assets: (renderings of product/display, print ads & promotional campaigns, product assets, fact tags, coupons, inserts, packaging, etc.)
Logo Design - Rebrand
Approached with project to rebrand logo for Project Overwatch, a non-profit group that aims to unite Military Veterans, Law Enforcement, Emergency Responders, and anyone that supports those that serve their country and communities.
Design work resulted in two logos as part of a fluid branding process including a Squarespace website, a Squarespace shop with t-shirts, stickers and other merchandise, as well as a facebook page.
*No contribution to website or facebook - logo work only.
One Life Tea
Logo - complete branding: typography, custom hand-lettering.
Concept art - packaging & presentation.
Work for Beacon Capitol Partners was production and design for print publications and an app through Effective Design. The West Coast and National Portfolio App was developed by Effective Design for Beacon Capital Partners as a Broker's tool in the office leasing market. The app includes full high-quality photo page design, scrolling copy, and pop-ups featuring vector-illustrated neighborhood and area maps, as well as floor plans and test fits.
Contribution to this project was mainly production, with a pre-established look and feel. Tasks included extensive vector illustration of test fits, floor plans, and campus, site, & area maps, as well as photo selection and editing, copy formatting, and app layout using the Mag+ program.
Trump International Hotel and Tower® work with Effective Design on a variety of advertising projects. Shown are two projects designed for Trump Hotel Central Park: a series of inserts for their Hotel Compendium, and a sample of a series of banner ads for web advertising, using an established Brand look & feel.
Plymouth Housing Group works to eliminate homelessness and address its causes by preserving, developing and operating safe, quality, supportive housing and by providing homeless adults with opportunities to stabilize and improve their lives.
Work for plymouth housing through Effective Design included Fall 2013 newsletter and banner ads for ending homelessness campaign.
'Seize the Momentum' was a pamphlet put together by Effective Design for client divorce mediator Carol Bailey, to ease congressional gridlock at the Capital. Featured on Komo 4 News, she and her husband headed to Washington DC in January 2014 and passed out a copy to every member of congress they could find.
I was responsible for all design and production of this piece.
Effective Design was welcoming their newest member to the team, Finn: studio dog, office cutie, and guest experience director. Project included design of Facebook cover photo as well as holiday wallpapers for the occasion.
K&L Media design and produce two bi-monthly publications, Bellingham Alive! and Snohomish magazines. Position includes design of cover, feature articles, and recurring sections. Have also participated in the re-design of various elements, themes, and articles throughout the magazine. Also responsible for social media management, photo editing, proofing pages, preflight, designing ads for local businesses, house ads, layout sheets, runsheets, and promotional materials. I work directly with writing interns, photographers, the marketing team, the editor, owner, and senior graphic designer.
Alledge is a company specializing in background checks, pre-employment screenings, corporate research, and intelligence. They asked for a re-brand of their company to move into a more professional and lucrative market. Their new move attempted to approach technology and financial firms rather than the blue-collar manufacturing segment that they have serviced the last two decades.
Their new identity is contemporary but strong and dependable. The four colors of the symbol represent the four services that Alledge offers. The font is a custom modification of the font absara, with the serifs pointing forward instead of backwards. This modification gives the illusion of going back into the past, sorting out information, and bringing clarity into the future. This identity is expanded out through dark washes of color found in the corporate capabilities brochure, website, and app.
The app for Alledge is called MyCertify, which allows users to manage their background checks and pre-employment screenings completely on the web. With the potential employer present, users can fill out a file, snap a photo, and send their information and screening requests off to Alledge. Their results are sent back to them within the week. Users can also manage and pay their bills to Alledge with this app.
Rosetta is a new, modern American-Italian bistro and panini bar. Known mainly for light fare, this restaurant is a fun place to sit down for lunch and dinner with friends, dates, and co-workers. Guests can order off the menu, or fill out a custom-order panini form for a more unique dining experience. Though its basis is Italian, Rosetta brings in a multitude of cultures to create a modern-day, diverse dining experience. From the four corners of the world come the inspiration of Rosetta’s large selection of loose-leaf teas, which are available to drink or take home. The customer picks a tea from the array of bins lining one wall, scoops as much as they want into a bag, and that bag is sealed with a tag bearing information about that specific tea.
Located in the Old Granary Building in downtown Bellingham, Rosetta draws from an industrial feel. This branding is reflected in the clipboard menus and textured papers that are seen in the letterhead, business card, tea packaging, and menu. Their logo gives reference to old Italian with the caslon font, but the logo itself is contemporary and pulls away from any notion of cultural stereotype. The “T” in Rosetta is split, representing the two “Ts” in the name.
This is the first year of the WOW Fashion Show, an annual event in New York City where female students from the Parsons New School For Design join up with women weavers from Kara Weaves, a fabric nonprofit in Kerala, India, to create modern looks for a killer fashion show. The fabrics from Kerala are all woven with handlooms. The WOW stands for Women of the World.
Collateral for this project included logo & branding, letterhead, envelope, business card, nametag, website, and a series of poster advertising. The main point of the posters was to direct people to the website, which supplied most of the information about the event.
The branding for this project was directly inspired by the printed fabrics from Kara Weaves. Texture and color were the main themes, evoking the qualities of linen.
This show is a great event because it promotes emerging student designers while supporting a prominent nonprofit cause.
The Great American Adventure is a road trip app designed to help you plan your trip around oddities you see along the way. There are six categories of oddities: Natural Wonders, Historical Habitats, Roadside Grub, Hauntings, Man-made marvels, and Odd Occurrences. The user has the freedom to discover the unique interests of America by filtering by their pre-determined road trip, their interests, or general location.
My role in this group project was collaborative in ideation, wireframing, testing, and design.
Ruta bath salts reflect the handcrafted quality of the product while at the same time convey a sophisticated feel. The aromas are meant to be evocative of distant realms with each flavor holding to its own. The solution was inspired by both the early apothecary and the products they received from distant trade routes, and a nautical theme. Each aroma is branded with a subdued, relaxing pattern and folk history about where the aroma comes from, detailing how it was used. The logo evokes a historic stamp quality from sea-travel crates and air mail.
When at home, the exterior packaging can be removed and used as counter storage for cotton balls, toothbrushes, and other beauty needs. The label can be peeled off, exposing a serene pattern evocative of the aromas' origins.
Inspired by a visit to the Volunteer Park Conservatory, this project features a series of designs for the Annual Capitol Hill Succulent Sale.
This event is promoted through a couple of cacti who have a thing or two to say about being adopted. A series of cut-out posters featuring these quotes are meant to speak the vernacular of Seattle wheatpasting street art. Accompanying them is a standard-size poster showing the Volunteer Park Conservatory and a collection of dialogue. These posters feature hand-drawn lettering and original illustrations.
At the sale, there are custom plant tags for identification and pricing, to be placed in the soil. Once bought, customers are handed a card matching the plant tag for more detailed care information.
Partnered with The Restore, Ideology packages their refurbished materials into all-inclusive DIY kits for craft projects. Since only recycled materials are used, each project is slightly unique. These projects are easy and accessible, available to anyone from the courageous Restore handyman shopper to the novice craftsmen and women who were previously intimidated by hardware store oblivion. Three projects are pictured here: a DIY Necklace Hanger, DIY Jar Lamp, and DIY Sushi Matt. The visual language of the packaging is simple and sustainable - with illustrations depicting exactly what is included. This packaging takes the concept of IKEA instruction manuals and brings that visual language right to the surface. When a project comes in two parts, the parts included are in a dark green, and the parts needed in the second package are greyed out. It’s pretty simple.
Even better though, not only are customers buying recycled materials, but their packaging itself is reusable. Each project comes with a bonus paper craft project printed on the inside of the packaging, which consumers then cut up and use. In this way Ideology further demonstrates their values of sustainability.
Ideology also has a sub-brand called Ideology: Hardware, which packages and sells small tools that consumers may need when purchasing the kits. These products stand out in orange.
Pattern work for senior exhibition booklet, graduating class.
These book covers were done as a set of three different dark comedy fiction novels.
Do Us Part - Martin creates a laughable feast with John Stimson and his fiancee Judith Taylor. The couple gets in more trouble on the way to the altar than most have in a lifetime. John attempts to explain her vegan diet to his rancher father while Judith reveals to her missionary parents that her husband is an atheist.
Fetish - In his old age, a podiatrist in a small Pennsylvanian town reveals his existing foot fetish, sending the town of these long-visited community patients into an uproar. Citizens have taken themselves and their children to the old doc for most of their lives. Corrective braces, arch supports and the like were a natural part of the landscape. But as the kind old Dr. Driggs moves on in years, his senility rears its ugly head and reveals his true paraphilia.
Dogma - The town of Pickford, Kansas has a problem on its hands. Gladys Pierpont (a.k.a dog lady, puppy lover, canine kook and fido mama by the the locals) is finally up against the authorities with her best friends (pet dogs nearing 80 in number) faced with an animal cruelty citation and a visit from peta, she gives them their ultimate freedom and lets them loose on Pickford.
Beer labels done to celebrate an anniversary. Included vector drawing and copywriting.
Personal Valentine postcard for friends and classmates. Spring 2013.
Posters for senior exhibition Design Days at Western Washington University, featuring typographically-executed design quotes.